Workshops & Tutorials


Eigth International Workshop on Behavior Change Support Systems (BCSS 2020)

Pasi Karppinen

Oulu Advanced Research on Service and Information Systems, University of Oulu, Finland

Behavior Change Support Systems (BCSS), already running for the eighth time at Persuasive Technology, is a workshop that builds around the concept of systems that are specifically designed to help and support behavior change in individuals or groups. The highly multi-disciplinary nature of designing and implementing behavior change strategies and systems for the strategies has been in the forefront of this workshop from the very beginning.

The persuasive technology field is becoming a linking pin connecting natural and social sciences, requiring a holistic view on persuasive technologies, as well as multi-disciplinary approach for design, implementation, and evaluation. So far, the capacities of technologies to change behaviors and to continuously monitor the progress and effects of interventions are not being used to its full potential.

The use of technologies as persuaders may shed a new light on the interaction process of persuasion, influencing attitudes and behaviors. Yet, although human- computer interaction is social in nature and people often do see computers as social actors, it is still unknown how these interactions re-shape attitude, beliefs, and emotions, or how they change behavior, and what the drawbacks are for persuasion via technologies. Humans re-shape technology, changing their goals during usage. This means that persuasion is not a static ad-hoc event but an ongoing process.

Technology has the capacity to create smart (virtual) persuasive environments that provide simultaneously multimodal cues and psycho-physiological feedback for personal change by strengthening emotional, social, and physical presence. An array of persuasive applications has been developed over the past decade with an aim to induce desirable behavior change. Persuasive applications have shown promising results in motivating and supporting people to change or adopt new behaviors and attitudes in various domains such as health and wellbeing, sustainable energy, education, and marketing.

This workshop aims at connecting multidisciplinary researchers, practitioners and experts from a variety of scientific domains, such as information sciences, human-computer interaction, industrial design, psychology and medicine. This interactive workshop will act as a forum where experts from multiple disciplines can present their work, and can discuss and debate the pillars for persuasive technology.


Persuasive systems design, evaluation and research through the PSD model

Harri Oinas-Kukkonen

Oulu Advanced Research on Service and Information Systems, University of Oulu, Finland

This tutorial will introduce conceptual frameworks for designing, evaluating and researching persuasive systems, known as Persuasive Systems Design (PSD) model and Behavior Change Support System (BCSS) framework. The PSD describes the process for persuasive systems development and it explains what kind of software functionality may be implemented in the service or product. The model highlights fundamentals behind any persuasive system and ways to analyze contexts for persuasion. It also helps select effective persuasive features, and categorizes them into primary task, computer-human dialogue, system credibility, and social influence. The PSD model and BCSS framework can be applied for developing and evaluating both full-fledged interventions and lighter persuasive applications, carrying out systematic literature reviews, actually building the software for these applications as well as user experience and actual intervention outcome research with these approaches. Research results utilizing the PSD model and BCSS framework will be presented.