Scope & Domains

Persuasive2020 marks the 15th annual conference on Persuasive technologies and the world of digital resources and technological influence has changed dramatically since the field was first established. As such it is a timely occasion to explore, discuss and develop both State of the art behavior design technologies but also an opportunity to explore the possibilities and limitations of technologies in the future. As a result, we invite papers that show clearly the design of persuasive technologies with the explicit goal of creating behavioral change, and papers that show that persuasive technologies made a difference.  Papers that explore methods to improve the understanding of persuasive interventions and the measurement of behaviour change are also encouraged. 

We also encourage papers exploring new frontiers for persuasive technology, such as digital learning, artificial intelligence and robotics, innovative uses of big data, and new ways of creating engagement through gaming or social connection.  Persuasive technologies in various domains (health, energy usage, social commitment and others) and creative and effective uses of persuasion through various technologies (web, wearables, AI, and smart environments) will also be well received.

We welcome a wide diversity of papers. Papers eligible for acceptance may address the application of PT in different domains (e.g., health, safety, energy, etc.), examine the specific psychological mechanisms that positively or negatively influence PT effectiveness (e.g., habits, reciprocity, social comparison), the ethics of persuasive technology, focus on technology that provides input to persuasion attempts (e.g., sensors, monitoring, AI, etc.), or emphasize methodology (for design, evaluation, implementation, etc.).

The list below provides some additional examples (in no particular order); eligible papers are not limited to these specific examples.